Home Fashion Birkenstock Continue Their Boycott of Amazon

Birkenstock Continue Their Boycott of Amazon

Well if you are looking to get your hands on the latest Birkenstock collection, you can rule out shopping at Amazon after the brand continues their public snubbing.

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Birkenstock, the footwear brand that has become an iconic feature within the sandals market, has once again taken a public approach to ruling out the possibility of having their products listed on Amazon following the super-marketplace’s move into the fashion retailer market.

Having created a consumer base that spans generations thanks to their sandal and cork soled creations, the brand has dealt yet another cool blow to the hopes of Amazon, stating that they are still not willing to consider selling their products via the site due to the high number of counterfeit products that are sold every day.

Although the news will surely be a bitter pill to swallow for Amazon, who hoped that they would be able to secure all of the leading brands in the fashion industry, it certainly won’t derail their mission to compete with other leading online fashion retailers as we continue to see the online market growth boosting year on year.

While Amazon has stated that they are trying to ensure that the sale of counterfeit goods isn’t possible via their site, the challenge ahead seems to be a rough one and having seen first hand some of the counterfeit alternatives to popular footwear such as Yeezy’s and other premium price sneakers, we wouldn’t want their job!

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